On positioning - the power of framing

"Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness" ~ Malcolm Gladwell

This is true in marketing and in life. The beauty of positioning is that you get to choose who you position against.

For instance, Cursor isn't the market leader in AI IDEs, it's the up and comer that's ready to unseat the slow-moving, antiquated incumbents (VIM, VScode, etc).